When you own a business, one of your big concerns is the inflow of money. And that mostly comes from sales. This means you need to pay attention to how your customers are paying, and how your payment methods are affecting their purchases. What if they want to buy more items, but they don’t want to pay for a hefty amount? What if they’re not sure about the quality of the products?
These payment methods are preferred by customers for certain reasons:
Plastic money is a convenient way to pay because customers will not feel the burden of the payment just yet. Credit card machine providers in UAE say that impulsive customer purchases increase when they can pay via credit card. Take advantage of this by giving them a wide selection of items they can purchase through their credit card, and come up with cash back deals with their preferred bank to further encourage them to spend a certain amount through an online payment gateway in Dubai.
Cash on Delivery
When transacting through online shops, customers are wary of paying for the purchase that they will not get immediately. They will have to wait a couple of days for the delivery, and that makes them anxious. They worry that the item might be delayed and they might not be able to use it on time. Even you wouldn’t want to pay for a suitcase you ordered for your trip to Europe when it comes after you’ve already left Dubai. Cash on delivery (COD) grew in popularity because of the security it promises. Customers don’t have to pay until the product is already at their doorstep and they have initially inspected it for damages.
Especially for hefty purchases, customers want to ease the expense by paying for it in installments. This is a popular method for phone and appliance purchases, as well as car payments and home renovation. If customers spend a certain amount in your shop, you may give them an option to pay for the purchase in 3, 6 or even 12 months. To sweeten the deal, you may offer the installment purchase at a 0% interest rate for the first 12 months through a deal with their bank.
Your customers have the money to spend, but they don’t want to spend it all. Give them flexible payment options so that they don’t feel like the purchase is a crippling decision. In the long run, it benefits your business because they are sure to return for more items.